![]() ![]() Yale Gray is a recommended companion for Yale Blue in official Yale publications. ![]() Yale Blue can be used by itself or in combination with other colors. Yale Blue should be used as a spot color for official stationery, banners and signage, brochures, and single-color publications. Consult with vendor to determine the choice of ink for coated or uncoated use before providing a digital file.įor projects requiring a paint color match for Yale Blue, use Benjamin Moore 2064-10 Bold Blue or ask your vendor to match the official swatch book color. For conventional printing on uncoated paper, use PMS 295U. formula cannot be obtained for conventional printing, use PMS 648C for printing on coated paper and for all inset and silkscreen projects. If the specified superior Superior Printing Ink Co. Specify an inline aqueous coating or varnish for all jobs with areas of solid color to prevent bronzing, reduce rub-off, and ensure an acceptable color match. Ask your designer and printer to match the official swatch book color. Specify an inline aqueous coating or varnish for all jobs with areas of solid color to prevent bronzing, reduce rub-off, and ensure an acceptable color match.īecause of differences in paper, ink, and equipment, these process build percentages are provided as general guidelines only. When Yale Blue is printed as a solid color, an inline application of varnish or aqueous coating must be applied to prevent “bronzing.” See additional technical guidelines in the “Yale Blue swatch book,” available from the Office of the University Printer or Yale Printing & Publishing Services.Īsk your designer and printer to match the official swatch book color, or specify Superior Printing Ink Co.’s Yale Blue ink formula, HB 6254 (for coated paper) or HB 6255 (for uncoated paper). Official Yale Blue can be specified for use as a spot color or as a process color by following the specifications outlined below. Although advances in print technology allow more colors for the same price, working within a limited palette of one or two colors better reflects Yale’s clarity of purpose. Designers are encouraged to establish a base color (generally black or Yale Blue) and to introduce additional color purposefully to differentiate text or image content-not merely to decorate it. Yale embraces design that effectively communicates content. For accurate color matching, please refer to the official “Yale Blue swatch book” and the specifications below. Note: Color swatches on this page may appear to vary when viewed on different computer systems, and color printouts from this page will not be accurate. Copies are available from the Office of the University Printer or Yale Printing & Publishing Services. It is the most appropriate base or accent color for projects originating from the university.Īlternate blues are also suggested for uses for which the official Yale Blue is not suitable for technical or aesthetic reasons.ĭesigners and printers should refer to the “Yale Blue swatch book” for ink formulation and color matching on press. Yale Blue is deeply ingrained in the culture of the university and has served as a key institutional identifier since the late 1800s. ![]()
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